Content Production

Content Production Services

A full service video production company, Vertica Group in partnership with Boot Up Marketing + Production, has years of experience overseeing domestic and international broadcast productions, development of digital content series, creation of social media videos and more. With experience from ideation through execution and delivery, we ensure that the full production process is collaborative with it's clients while offering a turn-key process.

Leadership

The leadership of Vertica Group and Boot Up has been involved with the development of hundreds of hours of broadcasts annually that have aired on NBC, NBCSN, Fox Sports, CBS, ABC, ESPN, ESPN Deportes, Outside TV, Universal Sports, YouTube, as well as globally distributed broadcasts.

Clients

Delivering top quality, consistent work for our clients is more than a goal but our standard of business which has provided strong and long standing relationships with the following clients:

United States Ski and Snowboard Association, USA Volleyball, Audi of America, Blue Diamond Almonds ( for Almond Breeze), EQ Sports Net, Breeders' Cup, United States Olympic Committee, Verizon, Red Bull, GoPro, Sprint, P&G, Goodyear Tire, and many more.

Capabilities

Digital content development and delivery across multiple media mediums is a vital tool for actively reaching and engaging customers. This can be client-owned or created through a partnership with a distribution outlet providing an audience guarantee. We have years of experience not only developing content but creating efficient distribution strategies based on each client's goals. Some examples include:

A series of mobile vignettes for Bud Light featuring the New England Patriots and the Miami Dolphins of the NFL
Subaru content series featuring All-American athlete Brodie Smith
Twelve episode mobile series for Verizon Go90
Multiple branded content features within ski and snowboard broadcasts on NBC (P&G and Goodyear Tire to name just a few).

Experience

Peter Glass, the Principal of Boot Up, has worked as the Executive Producer on multiple projects. He started his production career overseeing all of the domestic and international broadcasts for the US Ski & Snowboard Association which aired on NBC and cable outlets. In addition to his work with USSA, he joined the executive team at a Los Angeles based production company to oversee development and production on new projects. This work included: Rolex Kentucky event, NFL Series, USOC, U.S. Equestrian Federation, GoPro Mountain Games, Red Bull BC1, High Roller Hold'Em and more. Most recently, Glass was tapped to produce a series of videos for Audi of America that were showcased nationally in 38 movie theaters.

Steve Upson from Vertica Group, has collaborated on dozens of successful integrated sponsorships which included the development, production and distribution of content, that ultimately brought the partnerships to life and engaged millions of viewers.

By working together, Glass and Upson offer a unique perspective and level of knowledge that combines a world class production background with the ability to maximize reach and viewership across multiple media mediums.