CLIENT PORTFOLIO
From Olympic National Governing Bodies, World Cup Soccer, Broadway Shows to cultural institutions like the Museum of Fine Arts, Lulu's Place and San Diego Comic-Con, Vertica Group has represented the marketing, advertising, media, and sponsorship interests of many premier organizations. Each property offers partnership benefits that range from official rights, national broadcast TV assets, online/digital, onsite event activation, VIP/Hospitality, retail activation, social media and unique branding opportunities. And all offer corporate partners the ability to engage with highly passionate and desirable consumer.
US Sailing's mission is to increase sailing participation and excellence through education, competition, and equal opportunity while upholding the principles of fair play, sportsmanship, and safety.
Comic-Con is the premier convention of its kind globally. A four-and-a-half-day celebration of Comic Books, Movies, Television, Interactive Media, Arts, Entertainment and Pop Culture, Comic-Con bridges the gap between creators, celebrities and fandom. The convention reaches millions of fans annually from experiences on the convention floor and interactive activations throughout the city of San Diego.
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. It is the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding.
Lulu’s Place will be a transformational nonprofit youth center in Los Angeles where students can access exceptional academic, athletic and wellness programs at top quality facilities rivaling those anywhere in the world.
USA Volleyball is the National Governing Body for the sports of indoor, beach and sitting volleyball in the U.S.
USA Cycling is the National Governing Body for all disciplines of competative cycling in the U.S., including Road, Mountain, Track, BMX and Cyclocross. USA Cycling offers corporate partners a unique stars and stripes association and a highly desirable active lifestyle demographic.
USA Swimming is the National Governing Body for the sport of competitive swimming in the U.S.
USA Gymnastics is the sole national governing body for the sport of gymnastics in the United States. USA Gymnastics sets the rules and policies that govern gymnastics in the United States. USA Gymnastics has many responsibilities, including selecting and training the U.S. Gymnastics Teams for Olympic Games and World Championships.
CURRENT & PAST BRAND PARTNERS HAVE INCLUDED:
TESTIMONIAL:
We’ve used Steve Upson as a sales and sports marketing consultant for two Olympic Games cycles now. Steve is very uniquely able to grasp and communicate both our needs and value as a National Governing Body and those from the clients we’ve successfully landed through his work. At the U.S. Ski and Snowboard Association we rely on sponsorship revenue even more in the non-Olympic years as we build up to the Games. Steve has landed us multi-million dollar sponsor commitments that have played a very key role in allowing our Teams to be “Best in the World.” Between his relationships and his passion for the business, we are proud to have Steve representing our assets out in the marketplace.
Mike Jaquet, CMO at U.S. Ski & Snowboard Association